Company restructuring website redesign
Category
Client
Build Nova Scotia
Project Type
Brand alignment and content restructuring
Team
Project
In 2022, the Government of Nova Scotia implemented various changes to several crown corporations, one of which involved merging three organizations into a unified entity called Build Nova Scotia. Our team was approached to facilitate this merger in the digital sphere.
Process
To kick off the merger, we conducted an audit of the three websites (Develop Nova Scotia, Health Care Development, and NS Lands) and organized a content consolidation process. Our goal was to ensure that critical information was transferred over to the new Build Nova Scotia website while maintaining messaging consistency with the new brand.
We started with the Develop Nova Scotia website and made styling adjustments to align it with the Build Nova Scotia brand. Throughout the process, we paid close attention to detail regarding redirects and content editing to ensure a seamless transition for users.
Result
All three organizations were brought under one digital presence, showing historical information while maintaining a consistent brand message.
