Freelance UX strategy and design
Equal parts think and do.
10+ years of hands-on experience making brands and digital projects come to life, combined with big-picture strategy, research, and project roadmapping.
I believe understanding the human experience is the key to solving any problem – reaching a larger audience, navigating change, managing talent, or making complex journeys simple.
I’m really proud of what I’ve helped my clients achieve.
188% increase in task success
Through navigation testing and improvements on the Office of the Registrar website.
23% increase in sales
Through the Go Big! Sales contest, exceeding the original goal by 230% within the first 10 months.
307% increase in positive chatbot responses
With the creation and implementation of a data management governance guideline document for an AI-powered chatbot.
Trusted industry expertise in healthcare, professional services, and education.
Featured work
Health & Pharmaceutical (anonymized)
Cavendish Farms
