About Rhiannon
My approach is grounded in a deep understanding of how good experiences are built. I bring a combination of UX thinking and structured delivery experience, shaped by curiosity and years of hands-on involvement at every stage of the process.
What to expect working with me
I like keeping things light – you won’t get stuffy, and I won’t overcomplicate things. Feel free to ask me anything, challenge my thinking, or come with a half-formed idea.
We’re a great fit if you’re curious, open, and excited by what’s possible when you actually design around people.
I work with you as a partner.
From defining the brief to mid-project chaos – I can join at any point.
I know process inside out.
I know what it takes to see a project through from vision to success.
I’m not afraid to get my hands dirty.
I bring a full background of hands-on experience. Branding, design, development, research, testing, and writing – If I can’t do it for you, I will know someone who can.
Experience and education leading to UX strategy
After getting my Bachelor of Design from NSCAD University, I started my career in graphic design and branding – working in agency in Halifax.
One of my clients needed a website built and I (naively) said ‘sure, can’t be that hard’. Well, I delivered, but it was a steep learning curve.
I kept delivering small-scale web builds, learning as I went, and was inspired by the ability to measure performance in digital products. I switched to a more digital-focused agency where I learned the ins and outs of UI design, accessibility, and design systems.
It was at this point that I pursued formal education, becoming a certified UX professional through NN/g. This propelled me into management role focused on research and strategy.
I genuinely loved working with my team at ChangeMakers – mentoring, and improving processes. I developed depth in industry experience from experts in healthcare and social impact sectors, and found my niche in strategy informed by user experience.
I left agency life to build something of my own, focused on the work I do best. My niche is UX strategy, not only in digital products but in systems and ways of working too. I’m genuinely energized by the potential of UX to improve how we think about, operate in, and deliver healthcare and social services.
Trusted industry expertise in healthcare, professional services, and education.
Interested in working together?
Whether you have work coming up or not, I’m always open to meeting new people.