UX and design services
Understanding the user experience is key to solving any problem, in any system, no matter how complex.
Every project I take on begins the same way – with questions about the people involved and impacted. What moves them? What’s getting in their way? The deliverables come later. That order matters.
I work with organizations of all sizes – solo founders, healthcare teams, and companies navigating serious digital investment. Whatever you’re building, I’ll help you build the right thing.
UX strategy, discovery & planning
Start with clarity
Let’s make sure we understand who we’re designing for, and why.
I help you ask the right questions, at the right time. This is the work I find most valuable. I will sit with you to help understand your audience, identify knowledge gaps, map a plan, and give you a clear picture of what you actually need before a single pixel is designed, or a single line of code is written.
Services include: stakeholder workshops, UX audits, user research interviews & surveys, empathy mapping and user flows, brand strategy
This is a good fit if you’re about to start a new project and want to get the foundation right, or if something isn’t working and you’re not sure why.
Structure, website and product design, and development
Design that works
Interfaces that are clear, intentional, and tested before anything is built.
Once we know who we’re building for, I design the experience – the flows, the wireframes, the prototype. Real user feedback before development saves significant time and money, and produces something that actually performs.
Services include: content modelling, sitemaps & wireframes, UI design, prototype creation & testing, Small website builds, branding & visual identity, accessible design (WCAG)
This is a good fit if you need a senior UX designer to own the experience, whether that’s a full project or specific deliverables within a larger one.
Content & visibility
Words that resonate
Content written for humans first, structured for search engines and AI.
Most web content is written for the organization, not the audience. I write from the other direction. I start with what your users are actually looking for, then build content that meets them there. That approach works for readability, search engines (SEO), and increasingly for AI-driven search (GEO).
Services include: UX writing, content audits, SEO/GEO content strategy
This is a good fit if your site exists but isn’t performing, if your messaging feels off, or if you’re starting from scratch and want content that does real work.
Project advisory and consultation
Your expert, on your side.
For organizations about to invest in a digital project and wanting an expert in their corner.
Hiring a digital agency is a significant investment. Most organizations go into it without anyone on their team who can truly evaluate what they’re being sold, hold the agency to account on key decisions, or recognize when a deliverable falls short. I work for you, not the agency. I help you define what you need, choose the right partner, and make sure the project delivers what it promised.
Services include: project scoping and RFP creation, agency vetting & selection, ongoing project oversight, deliverable review & feedback, client-side advocacy
This is a good fit if you have a real budget, a real project, and no senior digital strategist on your team, or if you’ve been through an agency project before and it didn’t go the way you hoped.
Not sure what you need?
That’s usually where we start.
Most of the people who reach out to me don’t have a tidy brief ready to go. They have a problem, a feeling that something isn’t working, or a project on the horizon that feels bigger than they expected. That’s plenty. Let’s talk about it.