Community healthcare branding and website redesign
Category
Client
North End Community Health Centre
Project Type
Website redesign & branding
Team
Website redesign:
Branding:
Project
The North End Community Health Centre (NECHC) is committed to providing healthcare and support services to the North End community in Halifax.
Initial branding exercise was completed with TwistBits by Trampoline, followed by a web design project at Revolve (now Believeco).
Process
The brand for NECHC needed to maintain easy recognition while drawing inspiration from the existing brand. It also needed to allow for the incorporation of cohesive “sub-brands” to accommodate future offerings. The resulting brand guide not only solidified the vision, mission, and purpose of NECHC but also outlined its visual identity.
Result
Our primary objective was to seamlessly integrate the brand identity, offer concise explanations of the services provided, and elevate the user experience to effectively communicate these services to a wider audience.
To achieve this, we focused on creating a user-friendly browsing experience that allows visitors to easily navigate the website, comprehend the range of services offered, and actively engage with the content.
