About Rhiannon
Simplify, communicate, inspire.
My background spans design, UX strategy, and front-end development, giving me a full-spectrum view of the product lifecycle. I’ve led UX initiatives in cross-functional teams, facilitated stakeholder alignment, and worked hands-on across research, IA, interface design, and implementation. Whether I’m building a design system or leading workshops with clients, I approach every project with the same priorities: simplify complexity, communicate clearly, and inspire.
I thrive in collaborative environments where good process enables creativity, and where user needs are balanced with business outcomes.
UX Certified, Nielsen Norman Group NN/g
ID: 1047513 | January 2022
My approach
My work is grounded in a deep understanding of how digital products are built — and more importantly, how people use them.
I bring a rare combination of creative UX thinking and structured delivery experience, shaped by curiosity and years of hands-on involvement at every stage of the process.
Process-focused
I’ve developed fluency across the project lifecycle, from discovery and strategy to launch and post-launch support.
Collaborative
I champion transparency and open communication, encouraging smarter, more informed decision-making.
Scrappy but strategic
I adapt to complex team dynamics, from lean teams to large-scale enterprise environments, while keeping the big picture in focus.
Project life-cycle skills and expertise
Consultation & discovery
Strategic workshops that uncover business objectives and user needs, establishing a clear roadmap and shared direction.
- UX strategy & roadmapping
- Top rask & goal-alignment workshops
- Comparative & gap analysis
Research, testing & validation
Foundational and iterative research to build user understanding, inform design decisions, and guide product direction.
- User interviews, surveys, and testing
- Journey mapping & user flows
- User experience & content audits
Information architecture & content modelling
Logical, user-centered information structures that support both user navigation and content governance.
- Content inventory and mapping
- Sitemaps & wireframes
- UX copywriting best practices and governance support
User interface design
Structured visual mockups based on structured design systems, ready for development.
- Responsive and adaptive design mockups
- WCAG 2.2 AA accessibility compliance capabilities
- Design system creation and component library management
Development & support
Small-scale website builds, with literacy in HTML and CSS to support large team design + dev communication, tech specs, and documentation.
- Front-end HTML + CSS
- Website theme customization and build
Quality assurance & ongoing maintenance
Leadership and hands-on QA for product launches, content team training for updates and maintenance.
- QA process management
- Content team briefing and training
- Governance and maintenance guidelines
Industry specializations
Experience
ChangeMakers
Director of UX · Jun 2025–Present
Associate Director of UX · June 2024–June 2025
Senior UX/UI Designer · May 2022–Nov 2022
Revolve
Senior UX/UI Designer · May 2020–May 2022
Trampoline
Intermediate Designer · 2019–2020
Prime Creative
Digital Marketing Designer · 2014–2019
Education
Bachelor of Design
NSCAD University (Honours), 2009–2013
UX Certification — Nielsen Norman Group NN/g
ID: 1047513 | January 2022
Courses include: Lean UX & Agile, Web UX, One-Person UX Teams, Usability Heuristics, and more.
Ongoing Professional Development
- Human Skills for Managers Professional Certificate, LinkedIn Learning (2025)
- Change Management Professional Certificate, LinkedIn Learning (2025)
- WCAG A11y 101: Workshops for Content Writers and Designers, Knowbility (2024)
- Advanced Google Analytics Certification, Google Academy (2019)
- Mobile Sites Certification, Google Academy (2019)
- UX Bootcamp, 20/20 Experience Design (2019)
- Front-end fundamentals with JavaScript, Lighthouse Labs (2018)
Let’s chat
Reach out to grab a coffee! (real or virtual)